POLARBRÖD SONIC ID

Polarbröd is a family-owned and value-driven Swedish company that has been baking bread in Älvsbyn in northern Sweden since 1879. When they asked us for help with their Sonic Identity, it was a given for us to pitch in.

Our scope was to create a Sonic Identity that would work on all platforms throughout all of Sweden and in some European countries. Through workshops and brand analyses together with Polarbröd’s own marketing team, we landed on a 70s retro sound with a human groove and acoustic instruments. And of course, we recorded real violins and flutes to give it that extra sparkle.

The Sonic Logo was made as a short summary of the brand track, specially composed to Polarbröd’s animated logo, and gave them a short and effective way to express their brand identity.