COMEON SONIC ID

Come On wanted to renew their brand music track that they had been using for many years.

It was fun, but also very challenging, to replace a Sonic Identity that almost grew attached to a brand's whole media presence, and also was one of their strongest communication assets - kudos to Come On for their bravery and willingness to reinvent themselves - and we took on the challenge wholeheartedly.

We teamed up with the market team to get to the core of the brand, and workshopped our way into understanding how they sound. From there on, together with Come On’s team, it was quite a smooth sail creatively. We recorded the song, got the “Come on -sound” just right, and carved out the deliveries to meet the needs of different media all over the world.