ZMARTA SONIC ID

Zmarta, a price comparison website, was in need of a Sonic Identity to expand their brand further.

Zmarta asked us to help with their Sonic Identity. They wanted to sound witty, clear, and sincere - and that was right up our alley.

We worked closely with Zmarta's marketing team and creatives at Drum to craft out their core values and how they sound before making the actual music. We soon realized, after analyzing Zmarta's needs, that the sound logo would be the main character in Zmarta's Sonic Identity.

The next step was to create the actual music. Since the sound logo was the main character, we produced it first and then based the whole brand track on the sound logo.