ESTRELLA SONIC ID

Estrella wanted to build an extra dimension to their brand and increase their recognition with the TikTok generation, and they wanted to do so with a Sonic Identity. 

When asked to compose Estrella's Sonic Identity, which would align with TikTok, our first go-to was to make something catchy and “earwormy” with energy that sounded fun and joyful. And to top it off we ended the song with a sound logo that was based on the brand track. 

To further develop Estrellas brand platform we also produced different moods of the brandtrack, like this one for “Västkustchips”.